tag:blogger.com,1999:blog-6240826143993539559.post5334144976389151931..comments2013-01-29T03:43:22.220+10:00Comments on Virtual Cultures: Audiences and media producers.. who holds the power?cheesehttp://www.blogger.com/profile/01530410433253863557noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-6240826143993539559.post-68228230093068968432013-01-29T03:43:22.220+10:002013-01-29T03:43:22.220+10:00Hi there,
Really enjoyed your post, aptly summed u...Hi there,<br />Really enjoyed your post, aptly summed up the changing relationship between audiences and producers. I'm currently writing my Honours Dissertation on the subject, with particular focus on Lost as a media entity. I was wondering if you would mind if I cited you within? If so, would you mind providing me with some more details to list in my reference? I'm not sure 'Cheese' will be accepted by my tutors. :P thanks regardless. If it's easier to email me I'm at: scifiguyuk@yahoo.com<br />Thanks. :)scifiguyukhttps://www.blogger.com/profile/12287817392952446034noreply@blogger.comtag:blogger.com,1999:blog-6240826143993539559.post-88329660144344733042008-05-14T22:03:00.000+10:002008-05-14T22:03:00.000+10:00Your entry is really interesting. This essay focus...Your entry is really interesting. This essay focused on a narrow topic, the relationship between media producers and audiences. In fact, it has to admit that the relationship has changed a lot by the Internet, especially on-line communities. <BR/><BR/>In my mind, it is a typical example of the relationship between old and new media. Audiences did not have any other choice but to receive media producers' minds in old media. Jenkins stated that media producers provided the productions to audiences in a one-way approach (Cited by Cheese, 2008). According to Jenkins' essay (Cited by Cheese, 2008), "historically, networks and producers ignored fan bases in regard to media decisions,considering fans as unrepresentative of the general public". It could be concluded that media producers ignored the power of audiences. And only media producers had the power to control media productions. <BR/><BR/>It sounds little unfair, right?<BR/><BR/>Audiences were consumers, but they could not choose what they really liked in that time. However, the Internet ultimately liberated audiences in some way. The ranks of fandom were increased by the Internet. Fans and users can discuss movies and dramas any time and any place on-line. Just as Jenkins (cited by Cheese, 2008) mentioned, even they can communicate during breaks of drama, such as advertising time. Mr. Bruns (Bruns, 2008) pointed out that on-line communities' power is as cultural institutions. "Fan communities influencd the future development of media franchises". Therefore, media producers pay much more attention to audiences' feedbacks than before.<BR/><BR/>Lastly, I totally agree with your point of view which are about the final power being money. Although audiences became more powerful with the Internet, making profits was the final aim of media producers. Therefore, I totally agree with the real power will always depend on media producers and their money. <BR/><BR/><BR/>Reference:<BR/>Bruns, A. 9 April. Online Communities. [Lecture: QUT KCB203]<BR/><BR/>Jenkins, H. 2002. Interactive Audiences? In D. Harries (ed.) The New Media Book, ed. D Harries, 157-170. London: BFO Publishing.cynthiahttps://www.blogger.com/profile/05240839007258614586noreply@blogger.comtag:blogger.com,1999:blog-6240826143993539559.post-18945515080370275232008-05-02T16:45:00.000+10:002008-05-02T16:45:00.000+10:00Thanks Daniel, you have provided some very constru...Thanks Daniel, you have provided some very constructive criticism. I have taken on board your comments, and edited my post considering your suggestions. Thanks again,<BR/>cheesecheesehttps://www.blogger.com/profile/01530410433253863557noreply@blogger.comtag:blogger.com,1999:blog-6240826143993539559.post-20789524862068006492008-05-02T14:06:00.000+10:002008-05-02T14:06:00.000+10:00Cheese, you have provided some highly useful and i...Cheese, you have provided some highly useful and informative insights into both user-generated content and the concept of ‘fandom’. Overall, you have produced a well-researched article, referring to reliable and prominent academics in the field of media and communication. I felt your references, however, should have been ‘backed-up’ by real online examples. <BR/><BR/>I can completely understand your discussion and the opinions within it. I recently produced a paper on very similar subject matter and have undertaken a considerable amount of reading in the field. Despite this, it was particularly interesting to discover that ‘produsage’ has not only come to benefit consumers, but also the broadcast media. In the sense that producers are engaging with audiences more in order to boost ratings, I have to agree. However, although there has been a definitive shift in producer/consumer relations, does the media really listen to us? Have they really provided audiences with cultural power and social control? I’m not so sure. <BR/><BR/>I was also unaware that media outlets were actually seeking the opinions of their audiences via discussion forums. In saying that, you could have exemplified these findings by providing hyperlinks to relevant virtual communities. Furthermore, although you competently explain the concept of ‘fandom’ within the online landscape, you do not actually cite any discussion forums to support your argument. After reading your post I was eager to find such examples in order to expand my own knowledge. I came across http://www.fanforum.com, a website dedicated to peer-to-peer communication regarding music, television and film. I recommend you have a look, its an interesting website. Overall, a very interesting and insightful blog, just try and use real life examples to validate your statements and give them credibility.Daniel Koppenolhttps://www.blogger.com/profile/07131974037892333126noreply@blogger.com